The link to my video is : http://youtu.be/bubPugw4kbk
Proposal
This video was
made as part of my IMM110 class. I am in a club called Lions Television on
campus and they focus on learning television and working as a news outlet for
TCNJ. As an executive member of Lions Television, I am in charge of public
relations and media. I have made their website http://www.tcnj.edu/~LTV/ , worked on
their social media, and have now began a huge project to cover and document
every single student organization on campus. This project will be kicked off
with this video that I have created and will be sent out to the student
organization list-serve that exists on campus.
Planning happened
for my project in two phases. First I met with the president and the public
relations person from LTV and we decided what was really important and what the
main goal of the video was. After this meeting I went and planned out the video
by making a storyboard for the video. I utilized this to gather my thoughts and
organize my video before I made it. I utilized pencil and paper and jotted down
general ideas of shots and sections of the video so that it would be quicker
and more efficient in editing. The video will start at the upper left box then
move across then jump back down to the bottom left box and then all the way
across. This storyboard helped in creating the storyline as well and aided in
actually going into the video production process.
Production Log
This
video was a long process because of the amount of clips that it contains. The
longest step was actually obtaining all of the footage. I went through ltv’s
youtube channel and searched for specific categories of videos that I knew I
would be using in the video. I singled out the chemical spill that happened in
April 2014 and a video we had made covering the progress being made in campus
town as the headlines and then used the categories of concerts, comedians, and
student organization events on campus as organization for the entire video.
After finding appropriate footage for each, I created text slides
that were relevant to the entire idea. I searched for music that was really
dramatic and would be very quick so the video would move very quickly. The
hardest part was then taking all of these clips, texts, and music to line up in
sync. After a couple of hours of straight editing, the video was finished and I
began to look over and tweak everything. One important tweak was making the text
slides visually appealing by making or finding separate graphics for each text
slide.
Self-Evaluation
I believe that I
did a very good job on this final assignment. I am confident in my Photoshop
and video production skills. I created the video to advertise for this campaign
and I believe once I use this video that it will portray the message that it
was originally intended for. I believe I was able to get student clubs to
understand the scope of LTV’s involvement in the campus community. I also think
that they now have the confidence in LTV’s ability to shoot video and then
cover events. When this video is sent out to the student organization
list-serve on campus, the idea is that organizations will go and research LTV
and then use us in the future.
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